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What it is:

Pure Illuminations 20-Count Light Up Lip Gloss Display that includes 20 of Pure Cosmetic's LED-lit Natural Hydrating Lip Glosses and a FREE acrylic display, tester pots for each gloss shade, and tester sticks. Base: 9" x 9.5", 11" High.

Pure Cosmetics Lip Gloss features an ultra-moisturizing, custom blended formula soothes and protects lips while adding shine. The natural-based formula of medical-grade Lanolin, Jojoba Oil, Sweet Almond Oil and Vitamin E, is available in 15 beautiful shades.